Taking Photos of Your Home for Listings

I love reading National Geographic to see the amazing photographs of far off places I will probably never visit. I consistently play the lotto, but one has to be realistic. Regardless, the photographs are works of art and I often find myself wishing I could go to the location in the photograph. This is true even though I had no knowledge of the place until I saw the photograph and probably would have blanched had anyone suggested such a trip. This is the power of a good photograph.

Photographs of properties in marketing materials should inspire the same type of response from homebuyers. Make no mistake about it, your photographs represent the first impression, known a curb appeal, the buyer will have of your property. Given this fact, it is vital that your photographs present the best aspects of your property. Simply walking out to the curb and firing off a couple snapshots is a mistake of the highest order. Don’t do it!

At this point, you should consider using a professional photographer. They understand issues such as lighting, bordering, spacing and angles. Trust me, they are worth every penny.

Assuming you are going to shoot the pictures yourself, consider the following tips:

1. Lighting is critical. First, make sure there is enough light to detail what you are shooting. On the other hand, try to avoid situations where the entire picture is to bright. Strategic shadows in a corner can add definition and the impression of uniqueness.

2. If you have a view, make sure to take a picture of it. If the view can be seen from inside the home, make sure the photograph shows as much by taking it from the interior. You want the photograph to contain some evidence that the view can be seen from inside.

3. When it comes to the front of your home, don’t take a flat picture. A flat picture is when you shoot the home dead on. Stand off to one side or the other to give it some definition.

4. On interior shoots, add props to the room such as flowers. Make sure drapes and so on are positioned in an attractive manner. Hide all cords. Really hide all pets!

5. Experiment with angles. Taking pictures of your home is not a task to be done as quickly as possible. Take as many photographs as possible and then pick out the best. This is what professional photographers do.

Taking photographs of your property is hardly a difficult task. That being said, if you put a bit of thought and effort into it, you can make your listing stand out from the others on the market.

This is not so difficult to achieve, selling your home in the winter does have some seasonal advantages that can help your home appeal to a prospective buyer. By spending only a few dollars, you can transform your home into a Christmas card scene!

As your buyer turns into your street, he/she will already be assessing your home strictly from the outside view. For this reason, you will want the exterior of your home to look uncluttered. Remove all kid’s bikes, hockey nets, etc. Be sure that you park your family vehicles in the neighbor’s driveway, (ask first!) or around the corner. This will ensure that the buyer’s first impression of your home will also include your garage doors and driveway. A spacious front yard gives a feeling of more privacy, so strive for this.

Be sure to remove all garbage cans and recycle bins from sight. This is critical if you have steps to negotiate when they are put out. Try to minimize any shortfalls that your property may have.

Another first impression for night viewings will be the light streaming out of your windows, making the home look welcoming – or not. A bright white light and a full view of the interior would not be desirable.

You do not want them assessing the interior when they should be admiring the exterior. From the outside you want to evoke a warm welcome into the home and a suggestion of coziness can easily be achieved.

However, first things first, make sure the windows are sparkling clean; this will be especially beneficial for day-time viewings when you want all the natural light to flood in.

For the evening viewings, place an amber or pink light bulb in at least one of your lamps, to give a warm ambience to your room. Keep the lighting low at first; once the bell rings you can add more lighting.

Another spot for lighting is the front door and this can also be a tinted bulb for a warmer welcome. Make sure that the front door bell works and that the door does not stick! Once something does not work, the buyer wonders what else is wrong with the house.

As most of the blooms in your yard are gone, it may look a little austere. Do you have any decorative pathways that can be swept to reveal their pattern? Of course the walkways will be shoveled free of snow, but if you actually sweep them with a yard broom, it will reveal the patterning and colors that you may have.

As you are trying to show your home to its best advantage, you may think about removing the shoveled snow to the back yard. If you want the Christmas card view, you can’t have heaps of dirty snow piled up! Do be ultra sure that there are no slippery spots.

Discuss with your realtor whether or not to add accessories. For instance, would a few large pots of berry bushes look good grouped on the front lawn? Would the front door benefit from a three foot fir tree in a pot on each side of it?

Your walkways will be further enhanced by lamps placed along it, these are very reasonable and push into the ground in seconds. The snow will reflect the lamp glow and add to the curb appeal of your home.

Once you have gone to all this trouble, just hope that a blizzard does not arrive with the buyers!

* Dust and vacuum corners and crevices from high points to low. Dust falls downward so you want to clean from top to bottom of any room. Vacuum everything, from the floor behind and under the bed, to carpets, lampshades, mattresses and couch cushions.

* Dirt and dust always seem to accumulate on kitchen, bathroom and linen closet shelves. Empty shelves and wipe out dust and crumbs from those hard-to-reach corners. Clean the surface thoroughly and line each shelf before putting away dishes, silverware and towels. If you already use a nonadhesive shelf liner, wash it in the gentle cycle of your washing machine before putting it back on your shelves. Not only does shelf liner protect against dirt but it also prevents nicks and scratches on surfaces. (Try Duck® brand Smooth Top® Easy Liner–www.duckproducts.com–which is machine washable, nonadhesive and easy to install.)

* Take the time to deep clean your tub and shower. It’s easy for mold and mildew to build up in these constantly steamy environments. Remove shampoo and conditioner bottles, as well as soap and any other bath products. Wear gloves and use a good detergent and scrubber to remove all of the buildup and grime.

* While you are in the bathroom, clean your toilet as well. Use a deep cleaning toilet bowl cleaner and a bowl brush that incorporates a rim brush for cleaning in all the hard-to-reach and unseen places. (Try the Duck™ brand Double-Scrubber® bowl brush.)

* After a winter’s worth of dirt and grime, your home’s windows may be due for a good cleaning. Clean like the pros, using a window cleaning solution and some crinkled-up newspaper. Besides being easy to find, newspaper is also affordable.

* Defrost the freezer and give it a good cleaning. Get rid of old foods and expired condiments, and use a cleaning solution to thoroughly disinfect the inside of the fridge. Don’t forget to clean the outside, too. Many dirty hands have opened the refrigerator.

By taking the time to do a thorough cleaning, all the newness can be felt throughout the house.

Shelf liner is a simple and effective way to protect against dirt and dust.

In case you want to reach a wider market, you can place an advertisement in your local newspaper. Unfortunately, this may be costly and the ad may only run for a few days. If you don’t want the hassle, you can simply hire a real estate agent and then just let him do the leg work. Finally, in recent years, a new form of advertisement has cropped up – advertisement via the Internet.

Through the internet, you can put your home up for sale at a low cost and yet reach such a wide market. There are several real estate websites on the World Wide Web and, for a small fee; you can upload information on your property. Depending on the kind of subscription you have, your ad can stay on the World Wide Web for at least 6 months or as long as it is still available for buying. You can upload photos (usually a maximum of six) or just include links to other sites (photo albums, etc). You can also upload descriptions of your home and since you will have more space for text (and your rate will not be dependent on number of lines or square cm – like newspaper ads), you will not be constrained to use usually unintelligible acronyms. With all these benefits, it is not surprising that a lot of home owners opt to place online advertisements for the properties they have on the market.

Naturally, there are downsides. You may receive inquiries from bogus buyers, or even buyers from out of town (or country). With the large number of real estate websites on the Internet, the competition is also huge. Your advertisement may not reach your intended market. However, the benefits outweigh the down sides, thus making Internet advertising one of the most preferred marketing activities for individual home sellers today.